Creative Brief#3

Identification: This is Deborah Sussmans Poster for Los Angles '84 Summer Olympics.

The Project& The Problem: Deborah Sussman was already known for having a hot, colorful palette and was asked to design a poster for the up and coming Summer Olympics in Los Angles, California in 1984. this poster needed to get people excited about the Olympics and make them feel like they were taking part in History.

The Client: This was for the Los Angles 1984 Summer Olympics that promoted everyone to come and take part in a Historical Event.

The Audience: Anyone and everyone that was trying to be part of history and see countries compete against each other. Most people that were interested also like sports.

What is the Core Message?: The core message of this poster was to come party with everyone out in sunny California to watch all of our glorious countries compete against one another in a chase for pride.

What is the hoped for outcome?: The hoped for outcome is that people arrive and fill the stadiums each day. This is something that was accomplished whether this poster had anything to do with it or not. This poster in particular was made to just get people aware and excited about what was coming to L.A. in '84.

What is the Graphic Strategy: The graphic strategy was to make it loud and scream out at you. It does have that very old 80's feel to it, but the colors are used for a reason and at the time it was fine. I like the big text and I feel that is what she was going for, nice and big and in your face.

Ch.22_Blog9_Shigeo Fukuda

This image done by Shigeo Fukuda is something that inspires me. It is a very simple design that uses white space in a very creative way. He reflects this picture so it shows two different images, it's like a trick on the eye's. I like that it is in Black and White but I would like to see this picture displayed with a different color, I think it would look pretty awesome as well. This picture is very fun to look at along with many of his other creations. This picture proves that being simple and creative in the long run is better off.

Ch.20_Blog8_MTVLogo

MTV is something that has been around my entire life. They first went on the air in 1981. The way this logo was designed and looked was fairly simple. It was just a simple sans serif M with another font saying TV overlaying the M. As simple as this logo is it stands out and definitely gets the point and feel across depicting what MTV was about. The logo design was also very good because it has the ability to be changed and re-done, without losing its look and feel that it originally came with. This logo is still being used and changed to this day, but it is very inspiring to know that simplicity is most of the times the most efficient and technical fix in the long run.

Ch.18_Blog7_Theo Ballmer

Theo Ballmer used grids mixed with horizontal and vertical lines to create pieces of art that he could recognizably call his own. I enjoy this poster because it is very simple and straight to the point. He worked well with color, because of the color he picked against a white background, this poster sticks out and screams what it is trying to say. I feel that grids and lines are friendly to the eye, and when someone looks at something like this it is interesting and amusing to see how and what the artist created. Most of his work seems to follow this trend of grids and lines made of white space. I enjoy looking at his work and incorporating his designs into my own.

CH.15_Blog6_Kleine Dada Soiree Poster

I thought this poster was very interesting and fun to look at. It also looked like it was really fun to create and put this poster together. The main reason why I like this poster is because I enjoy working with text and manipulating it, taking the generic shape of text and turning it into a vivid, loud, picture of shapes and color. His choice of color really gives it life as well, it makes the poster stick out from the rest. If you were walking down the street you would have to turn just to look and see what is trying to be communicated with all those words. Many artists have taken this style and re-created it for cd covers and other posters.

1st_blog_cave drawings

I opened up the book to pg 5 and found cave drawings that were found in Africa over 200.000 yrs. ago. To me these pics are amazing considering how long ago they were created and with the lack of tools and canvas provided. These early day artists had to be the most innovative of any and all time in order to get their point across on their caves and to other viewers. Sometimes I sit at home and try and re-create the odd shapes of humans and animals that these people observed back in the day. It is really hard to re-create that beautiful texture of the cave walls mixed with the strange people and weird lines. Some people would argue this is not art or that a little 3yr could draw these, I laugh at these people and would ask them to try and create something as recognizable as a cave drawing with just a stick and ash. I would like to learn more about these drawings and perfect the art of ancient old cave like drawings in my own artistic way one day.

Creative Brief#2

Identification: This is Joost Schmidt's, Bahaus exhibition poster, made in 1923

The project & the problem: Joost was offered the opportunity to come up with a poster design for the Bahaus exhibition. He had to try and incorporate all of the ideas of constructivism, cubism, and De stijl into one new form of design that would stand-out and provide the useful information and awareness that it needs for the public eye.

The Client: This project is for The Bahaus and their exhibition they were putting on. This poster was also for all of the 15,000 that attended that night. It turned out to be a big success.

The Audience: This poster's audience had a new grasp on design, the strange patterns and shapes mixed with text gave the poster motion, which made it fun to look at and read to find out what the poster is trying to inform the viewer about. It was a creative poster for creative people.

What is the core message: The core message I believe was to inter-twin shapes, text, and color to create motion and something interesting to stare at for awhile. It just so happened to be the poster for the exhibition, but it could have easily made it inside to be viewed in a different light and take on new meaning.

What is the hoped-for outcome: The outcome was to promote an exhibition in search of all sorts of different viewers and art lovers from around the world. They achieved their goal because of the fact that they were able to account for 15,000 people attending that night.

What is the graphic strategy: I feel like the graphic strategy was to create something a bit different and unusual. The poster had to have text in it no matter what, so the designer found a fun and exciting way to use text with other shapes and lines and color, to create an object that looks like not from this world, or not from that time period. The color makes people stop and look, along with the weird shape of the design. It could look like a giant crop circle with text. It may look like many things to different people, but the designer won in his work because it did what it needed to do, bring people to the exhibition.