
Identification: This is Joost Schmidt's, Bahaus exhibition poster, made in 1923
The project & the problem: Joost was offered the opportunity to come up with a poster design for the Bahaus exhibition. He had to try and incorporate all of the ideas of constructivism, cubism, and De stijl into one new form of design that would stand-out and provide the useful information and awareness that it needs for the public eye.
The Client: This project is for The Bahaus and their exhibition they were putting on. This poster was also for all of the 15,000 that attended that night. It turned out to be a big success.
The Audience: This poster's audience had a new grasp on design, the strange patterns and shapes mixed with text gave the poster motion, which made it fun to look at and read to find out what the poster is trying to inform the viewer about. It was a creative poster for creative people.
What is the core message: The core message I believe was to inter-twin shapes, text, and color to create motion and something interesting to stare at for awhile. It just so happened to be the poster for the exhibition, but it could have easily made it inside to be viewed in a different light and take on new meaning.
What is the hoped-for outcome: The outcome was to promote an exhibition in search of all sorts of different viewers and art lovers from around the world. They achieved their goal because of the fact that they were able to account for 15,000 people attending that night.
What is the graphic strategy: I feel like the graphic strategy was to create something a bit different and unusual. The poster had to have text in it no matter what, so the designer found a fun and exciting way to use text with other shapes and lines and color, to create an object that looks like not from this world, or not from that time period. The color makes people stop and look, along with the weird shape of the design. It could look like a giant crop circle with text. It may look like many things to different people, but the designer won in his work because it did what it needed to do, bring people to the exhibition.