Creative Brief#3

Identification: This is Deborah Sussmans Poster for Los Angles '84 Summer Olympics.

The Project& The Problem: Deborah Sussman was already known for having a hot, colorful palette and was asked to design a poster for the up and coming Summer Olympics in Los Angles, California in 1984. this poster needed to get people excited about the Olympics and make them feel like they were taking part in History.

The Client: This was for the Los Angles 1984 Summer Olympics that promoted everyone to come and take part in a Historical Event.

The Audience: Anyone and everyone that was trying to be part of history and see countries compete against each other. Most people that were interested also like sports.

What is the Core Message?: The core message of this poster was to come party with everyone out in sunny California to watch all of our glorious countries compete against one another in a chase for pride.

What is the hoped for outcome?: The hoped for outcome is that people arrive and fill the stadiums each day. This is something that was accomplished whether this poster had anything to do with it or not. This poster in particular was made to just get people aware and excited about what was coming to L.A. in '84.

What is the Graphic Strategy: The graphic strategy was to make it loud and scream out at you. It does have that very old 80's feel to it, but the colors are used for a reason and at the time it was fine. I like the big text and I feel that is what she was going for, nice and big and in your face.

Ch.22_Blog9_Shigeo Fukuda

This image done by Shigeo Fukuda is something that inspires me. It is a very simple design that uses white space in a very creative way. He reflects this picture so it shows two different images, it's like a trick on the eye's. I like that it is in Black and White but I would like to see this picture displayed with a different color, I think it would look pretty awesome as well. This picture is very fun to look at along with many of his other creations. This picture proves that being simple and creative in the long run is better off.

Ch.20_Blog8_MTVLogo

MTV is something that has been around my entire life. They first went on the air in 1981. The way this logo was designed and looked was fairly simple. It was just a simple sans serif M with another font saying TV overlaying the M. As simple as this logo is it stands out and definitely gets the point and feel across depicting what MTV was about. The logo design was also very good because it has the ability to be changed and re-done, without losing its look and feel that it originally came with. This logo is still being used and changed to this day, but it is very inspiring to know that simplicity is most of the times the most efficient and technical fix in the long run.

Ch.18_Blog7_Theo Ballmer

Theo Ballmer used grids mixed with horizontal and vertical lines to create pieces of art that he could recognizably call his own. I enjoy this poster because it is very simple and straight to the point. He worked well with color, because of the color he picked against a white background, this poster sticks out and screams what it is trying to say. I feel that grids and lines are friendly to the eye, and when someone looks at something like this it is interesting and amusing to see how and what the artist created. Most of his work seems to follow this trend of grids and lines made of white space. I enjoy looking at his work and incorporating his designs into my own.

CH.15_Blog6_Kleine Dada Soiree Poster

I thought this poster was very interesting and fun to look at. It also looked like it was really fun to create and put this poster together. The main reason why I like this poster is because I enjoy working with text and manipulating it, taking the generic shape of text and turning it into a vivid, loud, picture of shapes and color. His choice of color really gives it life as well, it makes the poster stick out from the rest. If you were walking down the street you would have to turn just to look and see what is trying to be communicated with all those words. Many artists have taken this style and re-created it for cd covers and other posters.

1st_blog_cave drawings

I opened up the book to pg 5 and found cave drawings that were found in Africa over 200.000 yrs. ago. To me these pics are amazing considering how long ago they were created and with the lack of tools and canvas provided. These early day artists had to be the most innovative of any and all time in order to get their point across on their caves and to other viewers. Sometimes I sit at home and try and re-create the odd shapes of humans and animals that these people observed back in the day. It is really hard to re-create that beautiful texture of the cave walls mixed with the strange people and weird lines. Some people would argue this is not art or that a little 3yr could draw these, I laugh at these people and would ask them to try and create something as recognizable as a cave drawing with just a stick and ash. I would like to learn more about these drawings and perfect the art of ancient old cave like drawings in my own artistic way one day.

Creative Brief#2

Identification: This is Joost Schmidt's, Bahaus exhibition poster, made in 1923

The project & the problem: Joost was offered the opportunity to come up with a poster design for the Bahaus exhibition. He had to try and incorporate all of the ideas of constructivism, cubism, and De stijl into one new form of design that would stand-out and provide the useful information and awareness that it needs for the public eye.

The Client: This project is for The Bahaus and their exhibition they were putting on. This poster was also for all of the 15,000 that attended that night. It turned out to be a big success.

The Audience: This poster's audience had a new grasp on design, the strange patterns and shapes mixed with text gave the poster motion, which made it fun to look at and read to find out what the poster is trying to inform the viewer about. It was a creative poster for creative people.

What is the core message: The core message I believe was to inter-twin shapes, text, and color to create motion and something interesting to stare at for awhile. It just so happened to be the poster for the exhibition, but it could have easily made it inside to be viewed in a different light and take on new meaning.

What is the hoped-for outcome: The outcome was to promote an exhibition in search of all sorts of different viewers and art lovers from around the world. They achieved their goal because of the fact that they were able to account for 15,000 people attending that night.

What is the graphic strategy: I feel like the graphic strategy was to create something a bit different and unusual. The poster had to have text in it no matter what, so the designer found a fun and exciting way to use text with other shapes and lines and color, to create an object that looks like not from this world, or not from that time period. The color makes people stop and look, along with the weird shape of the design. It could look like a giant crop circle with text. It may look like many things to different people, but the designer won in his work because it did what it needed to do, bring people to the exhibition.

Ch.14_Blog5_Propaganda Posters

In this chapter I really liked all of the propaganda poster art. During WW1 and WW2 there was a lot of inspiration and creative drive to produce these funny and sometimes serious people swaying posters. I call them people swaying posters because they are specifically made to sway people to think a certain way towards what the artist is trying to portray. In this poster J. Paul Verrees poster is promoting victory by throwing Kaisers head in a food can. This to me at the time is very creative and if you saw this on the street you would have to stop to look and laugh or have some sort of feeling toward this poster. This was just one poster of this time, many posters were creatively made to strike emotion and that is why I like to create and design.

Ch.11_Blog4_Van de Velde's work

In this chapter I really enjoyed all of Van de Velde's work, but if I had to pick one to talk about it would be this one he made for Tropon Food Concentrate, 1899. They say it looks like he was inspired by the image of seperation from egg whites. The use of color almost makes you feel hungry for some reason. I see a hotdog on a bright sunny day at the beach, but I can also see the egg white thing. His use of lines and color make you feel and think and create whatever your mind can imagine. I feel that I can create pieces of art like this and I also feel that these pieces of art that are very effective in the design world because they make you think and imagine.

Ch.9_Blog3_Handbill for an exursion train,1876.

What I really enjoyed about this chapter was the bold printing of Handbill's excursion train poster. He wanted it to be bolder than bold, he used heavier letterforms for the initial letter of important words. I enjoy this type of printing and typographic usage because it really does stand out. He was being very creative for making the letters bigger in some areas and smaller in others. He also used a fire engine red for the text color which puts it al together. Now a days people are looking for these kind of posters to collect and hang in their homes as timely reminders of the past and where we have come. But this is a great example of how creative and genuine printing was back in the day.

Ch.7_Blog2_Renaissance Graphic Design-Boarder Designs

What I really liked in this chapter was the very intricate boarder designs of The seventeenth century related to the work of Jean de Tournes and Bernard Salomon, who actually did the boarder designs for pages out of Ovid's La vita et metamorfoseo in 1559. Salomon's boarder designs are printed in black and white and convey a strong, bold, lacking of white space spread that feels inclosed. Although, despit the fact that it feels very inclosed, I feel his designs and little details he adds to make it one unique flowing piece is quit inspiring. It must have taken him a lot of time back then to get all of those little marks and waves to be perfect and complete to print. It almost feels like one big black and white sketch on a page ripped out of my note book that I start in class because I'm bored. I inspire to be this good with Black and White pen work.

Creative Brief #1

Identification: This is The Poster Mania, in contrast to postwar Polish Posters, which were patronized by Government in the 1960's-70's.

The Project & the Problem: This poster is of a cat, and above it in a weird typeface it says, "we are not mad,"this is a poster that was made to promote the movement of Hippies back in the 70's. It was made to catch your attention without striking up any prior attachment to what they are trying to poke at. It is low-key but yet creative.

The Client: This Poster was made for everyone who loved and was part of the movement at that time. I don't believe anyone was specifically hired to make this poster. This was made out of love for the movement of the times and it was ment to influence others to think and be moved. People now a days collect these posters as it resembles a look back in history of a time period that didn't last. As time keeps moving on and on I feel that these posters and designs will be called upon for influence.

The Audience: The Audience was intended to be for Hippies living in the San Fransisco Bay during the late 60's and 70's. Music and Drugs played a huge influence on this time period, so anyone that liked that lifestyle probably enjoyed this type of design work.

What is the core message: The core message is that the Hippie movement is alive and well contridictory to what anyone else says. The colors and abstract creations also communicate a sense of freedom and right of passage for everyone during that time period. As long as you made a poster that was vibrant to the eye whether on drugs or off people of that time where going to like it and be moved. It forced you to like it because it was so outrageous.

What is the Hoped- for outcome: The outcome is that people keep this movement moving. As long as people are influenced by these posters and designs and music, the movement will keep on moving. Every poster now a days that is created use and pulls from certain abstract designs of the 70's along with the color's.

What is the graphic Strategy: The way to design these types of posters is to find a way to strike emotion into people. Make people and viewers want to stop and take in what the heck is going on. There is so much chaos in the world if I can stop and make you take a break from your day to think, that is what I believe the artists intended.

Wood blocking Response

Wood type and movable text for print is a dying process according to the movie. They took us on a trip to visit the Hamilton Wood Blocking building in Two Rivers, Wisconsin. This was a laid back town that used to really rely and appreciate the work of Hamilton, but now time has passed and there are only a few older members that pass the tradition on to youthful interested wood blocking students.

When it comes to printing with movable text and wood, the print commonly comes out cleaner and more powerful in terms of color and texture. After watching this movie it really made me sad to see this art slowly slip away with the last people to ever learn it. I agree with the fact that print’s look way better and the fact that when you can touch the type and manipulate it’s design right in front of your face, you have the potential to create things that would be very hard to re-create or notice on the computer. The use of color is also easier to manipulate and play with, which is something I really like.

I would love to try and keep this dying art alive. I know that when I am able to spend more time on projects and am able to manipulate type in other ways that I wouldn’t normally see on the computer, my art would expand and be better I feel. The fact that it costs money and there is not much money coming back at it is obviously the biggest problem in this time and age. I enjoy doing things by hand and taking the longer process then the shorter way, so maybe one day I can buy a press and some wood block letters and try and keep this printing style alive in my own way. This movie inspired me a bit to look at different ways of creating, old or new!

About my Logo and Idea's

I decided to keep it green and go with a kit to help keep the earth fresh and thriving. My product is called Mother Nature's Med-Pack. This pack would include a bag to pick up yard waste, seeds to grow new flowers and plants, an instruction guide on how to be better to the enviornment, and a go green sticker.

I feel there needs to be more products and awareness towards keeping the earth clean. I have not seen anything like this yet, but there are similar products or ideas i'm sure. The logo is a drawing of what mother nature would look like(a girl with long flowing hair and many colors, embedded on a sun with the emergency sign behind it in green instead of the common red.

I feel this will catch people's atention and bring ,ore awarness to the cause. I would charge maybe $20 for this kit.

I would also like to post on the packageing where one can take recycleable bottles and cans, in return for money around peoria or the chicago area. I have noticed a problem around this area pertaining to this.

PG.5

I opened up the book to pg 5 and found cave drawings that were found in Africa over 200.000 yrs. ago. To me these pics are amazing considering how long ago they were created and with the lack of tools and canvas provided. These early day artists had to be the most innovative of any and all time in order to get their point across on their caves and to other viewers. Sometimes I sit at home and try and re-create the odd shapes of humans and animals that these people observed back in the day. It is really hard to re-create that beautiful texture of the cave walls mixed with the strange people and weird lines. Some people would argue this is not art or that a little 3yr could draw these, I laugh at these people and would ask them to try and create something as recognizable as a cave drawing with just a stick and ash. I would like to learn more about these drawings and perfect the art of ancient old cave like drawings in my own artistic way one day.